Safety of Client Assets

The safety of client assets is our #1 priority

The safety of our client’s assets is our #1 priority, so we selected Pershing LLC – a subsidiary of The Bank of New York Mellon as our custodian for client brokerage account assets. Consider some of the many advantages:

• Pershing’s parent company, The Bank of New York Mellon, is the world’s largest custodial bank with over $21 trillion in assets under custody and a top, global asset management firm with over $1.0 trillion in assets under management.
• As an introducing broker-dealer, Nationwide Planning does not hold client assets.  All client brokerage assets are held at Pershing (or at approved third party money managers).
• To further protect your assets, Pershing provides excess SIPC coverage that goes beyond normal SIPC limits.

Pershing has won many awards and recognitions:

• Ranked the #1 US Clearing Firm in 2008 and 2009 (by “Investment News”) and is one of the world’s strongest global financial institutions.
• Rated as having the #1 client brokerage statement, ranked among independent broker-dealers (DALBAR, Inc., 2009, 2010).
• Won the Visionary Award for “Most Sophisticated Document for Tax and Year-End Statement” (Exstream  Software by HP, 2008).

Important Facts About Pershing’s Parent Company — The Bank of New York Mellon:

• Ranked as the "Safest Bank in the US" according to Global Finance Magazine, 2009
• World's largest custodian with over $21.8 Trillion in assets under custody
• AAA credit rating – from Moody's Investors Services